the divine right to drink coffee at an honest price…

I love Cafe La Graglia in Via San Filippo in Biella. First of all it’s a torrefazione, which means that they roast and grind their own coffee (usually a good sign). They do one of the best cappuccinos in town, but mostly i love them because of this sign (on the right):

“A CUP OF COFFEE IS AN UNDENIABLE RIGHT. OUR BAR HAS KEPT THE SAME PRICE SINCE 2001. COFFEE €0.80 cents”

Not convinced about the Graglia logo though, as far as I’m concerned it’s borderline racist, but then there is a lot of that here…Some of my Italian (and Spanish) friends say i am too sensitive about this sort of thing, but i reckon there is an insidious trickle down effect in all these pictures of mammys – for rum or ali babas for carpets that subliminally inform a nation from childhood up, and that is not a good thing…

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3 responses to “the divine right to drink coffee at an honest price…

  1. Pingback: Vivere a Biella » Blog Archive » the divine right to drink coffee at an honest price… | mvp – work …

  2. Marga, think it is a very old logo that dates back to the fascist regime, when we got colonies.
    Graglia cafe was probably established in that time.
    A big hug… hope to see you seen (here a Troutbeck ?!)
    IL FRA

    • grazie fra, that’s really interesting, actually i want to do more on these old stereotype logos that never seem to go away, from both spain and italy, just need the time to gather them… a presto!
      m x

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