BADEL GUIDED TOUR
sept 2005 (Zagreb, Croatia)
The Urban Festival 2005 / 8 –17 September 2005. Zagreb, Croatia
The festival formed part of the project “Invisible Zagreb” initiated by Platform 9.81 to experiment with innovative ways of culture programming and space implication of culture, focusing mostly on larger ex industrial and/or ex business spaces. Fratelli Fortuna (the art group formed by Beatrice Catanzaro, Matteo Ferrario and Margarita Vazquez Ponte) participated in this festival, creating an urban intervention in the form of an audio-guided tour on a chosen abandoned site with a focus on the perceptions of the community on its presence in the urban landscape.
You can take a virtual version of the tour on: http://www.urbanfestival.hr/05/eng/projects/fratelli/index.html
This 30 minute tour guided participants through some of the ex-Badel factory. The journey covered the perimeter of the building, before leading you into the central core of the edifice, ending in the former directors office, under the highest roof space. The Badel factory was built between 1915 and 1924, and was finally abandoned during the 1980’s. The building has been earmarked as an example of architectural industrial heritage and is currently property of the municipality.
Although in an abandoned state, the building still retains a relationship with the local population, some of whom still use it for storage space. In addition to this there is also a link with the neighbouring tower block, which was partially constructed by Badel money to house some of its workers.
This intervention seeks to retrace some layers of narrative, and of official and informal local histories. Piecing together fragments of research and documentation to tell a greater story which might otherwise be lost.
This guided tour consisted of an audio guide to the ex Badel factory, Zagreb, Croatia. Badel is the biggest liquor and soft drinks company in Croatia. It has existed since 1862 and, in accordance with the countries history, has passed through many different phases: from private company to property of the state back to private company again, but owned by a majority of private citizens (57,09%). The original factory, now property of the Zagreb municipality, lies in the centre of the City in a state of abandonment.