d… habitus_zegna

banner_habitus

Habituszegna is a long term project implemented by Fondazione Zegna and  Cittadellarte-Fondazione Pistoletto in collaboration with Margarita Vazquez Ponte and Matteo Ferrario. It is housed within the Casa Zegna complex, site of the original and still functioning Ermenegildo Zegna wool mill, in Trivero, Italy. Habituszegna is a site specific platform of communication, learning and deeper understanding of the common values of a responsible transformation of society, shared by Cittadellarte Fondazione Pistoletto and the Zegna Group. It is a space where Art and Enterprise converge in a dialogue that is the result of a long-term relationship of project collaboration and opens up the possibility to broadcast diverse research directions and transmit common messages.

Alongside the habituszegna space, we also designed the furniture for the reception and a multi-purpose cafeteria capable of hosting exhibitions and workshops for children and adults.

CHRONOLOGY OF PROJECT:

Concept (January 2005 – July  2005)

Projection (March 2005 – October 2006)

Presentation to the  Board of Directors (December 2005)

Construction of elements. (October 2006 – March 2007)

On site installation (February 2007 – June 2007)

Site visit by Board of Directors (20 April 2007)

Catalogue (may 2007 – June 2007)

Opening event (12 July 2007)

this was filmed between 2005 and 2007 and documents the realisation and installation process of habituszegna

installation_montge

construction and installations

artisan_montage

the artisans…

All the objects within the habituszegna installation were constructed with the help of an army of Piedmont artisans. The piedmont artisans are a dying breed, we searched high and low (literally) to find the right person with the right skills for each object, and we found many highly skilled artisans, unfortunately most of them were quite elderly and very few had apprentices to carry on the work and skills for the future. All the artisans were extremely open to our ideas and enjoyed this collaboration between artist and craftsman, as did we. The installation is as much a showcase of the talent and skill of these men and women as it is about anything else.

habitus_montage

habituszegna, reception and cafeteria

opening_montage

the opening on 12 june 2007

Project Credits

research and concept:
Eliana Nicole Bussano, Beatrice Catanzaro, Matteo Ferrario, Margarita Vazquez Ponte and Juan Esteban Sandoval

the project, its development and realisation:
Margarita Vazquez Ponte, Matteo Ferrario in collaboration with Cittadellarte-Fondazione Pistoletto

artistic direction:
Margarita Vazquez Ponte and Matteo Ferrario in collaboration with Michelangelo Pistoletto and Cittadellarte

design and graphics:
Margarita Vazquez Ponte and Beatrice Catanzaro

video production and editing:
Margarita Vazquez Ponte

project manager:
Matteo Ferrario

architectural consultant:
Emanuele Bottigella

technical consultant:
José Farneda

website: http://www.casazegna.org/habitus.html

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3 responses to “d… habitus_zegna

  1. Pingback: Can contemorary art eventually drive you insane… « mvp – work in progress

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