WIN A WEEKEND IN THE THIRD PARADISE
june 2005 (Venice, Italy)
2005 The 51st Venice Biennale / 8 June – 30 September (San Servolo Island)
From the island of San Servolo, Fratelli Fortuna (the art group formed by Beatrice Catanzaro, Matteo Ferrario and Margarita Vazquez Ponte) presented the “ Win a weekend in the Third Paradise” Lottery, a lottery for the residents of Venice only. The lottery took place in collaboration with Michelangelo Pistoletto’s exhibition Isola Interiore: L’arte della sopravvivenza (Interior Island: The art of surviving), which was occupying San Servolo island for the duration of the biennale. The intention was to offer Venetians the exclusive opportunity to visit an island in their city, which is generally inaccessible to them, taking to the streets to collect their testimonials about this island and its colourful history and to involve them in the events of the 51st Venice Biennale.
A weekend in the Third Paradise (for Venetians only)
Proposal for a lottery reserved for Venetians by F.lli Fortuna and Cittadellarte.
Note: This is a lottery in which only people living in the city of Venice can partake.
During the week before the opening of the Venice Biennale (from the 1 to the 7 of june) the three members of F.lli Fortuna, in collaboration with Cittadellarte and with the help of some student of the IUAV University, distributed a participation coupon for the lottery “win a weekend in the Third Paradise”.
the extraction of the winning ticket, performed by the captain of the tugboat that hosted Cittadellarte’s Press Office for the Biennale…
Prize: two days holiday in the Third Paradise on San Servolo Island for two people. The holiday took place on Saturday 18th and Sunday 19th June, winners were given a tour of Cittadellarte’s exhibition Isola Interiore: L’arte della sopravvivenza (Interior Island: The art of surviving) which occupied the island island, and exchanged their own memories and views about San Servolo and Venice.
First the logistics:
Basically we started off with a big poster campaign, as well as outdoors, we made sure to go into every bar and locale we could and explain the project to the people inside and encourage them to take a ticket. We were surprised at the attention the posters got, despite all the chaos of the Biennale, they were noticed and we received calls from locals an features on local radio and newspapers. In the end we distributed around 200 tickets to the citizens of Venice. I filmed a lot of the process and especially the discussions that occurred about the island of San Servolo itself. The island used to be a sanatorium, and a few people we met had either spent time there or had family who had spent time there…some of the memories were bitter sweet and melancholic, but everyone we spoke to liked the idea of being able to visit the place again…
The lottery result:
A few people showed up for the actual extraction itself (which again surprised us) but the winner was not amongst these few. We contacted the winners by phone, the first name decided they did not want the prize (i guess a weekend in San Servolo (even in the 3rd paradise!) was not so appealing in the end, but the second name selected accepted the prize.
We met them on the weekend of June 18 (2005) and prepared a special aperitivo from goodies we had brought specially from Piedmont. It was a very nice and interesting encounter, the winner, a young guy and his friend were interested in art, so they were very happy to have a guided tour by us of the works of Pistoletto installed all around the island, which they had not been to before. For me it was very interesting to have a discussion with a native of Venice on the pros and cons of living with the invasive force of the world’s most famous art biennale, coming from Edinburgh which hosts the worlds biggest arts festival, i found we had much in common on the complex love/hate relationship living in a situation like this creates.
The work itself was listed in the official Biennale catalogue for that year in Michelangelo Pistoletto’s San Servolo section under the name “Fratelli Fortuna” – Win a weekend in the third paradise.