Tag Archives: ermenegildo zegna

more EZ…

So following on from the previous post and the aforementioned 100yrs celebration exhibition…

here are some images from the setting up of the show…

That is Matteo Piazza, kneeling on the left, he is a proper photographer, he uses a 40 mega pixel hasselblad camera!!! and spends a really long time on each shot…and he takes some really nice photographs…

There are huge rooms full of these wooden crates in Zegna, they are used to store wool thread. I designed an installation using them for habituszegna in Trivero. Some of them are almost 100 years and you can trace the different ages by how the E Z logo is branded onto the boxes.

weird and wonderful skiwear from the ’70’s…

the giant mirrored apple is an artwork by Michelangelo Pistoletto

E Z on the catwalk and elsewhere…

Super busy day with UNIDEE today, so will try to add to this post bit by bit throughout the day, keep checking the blog!

Masses to post about! Yesterday was the official day of celebration for the 100th Anniversary of Ermenegildo Zegna.  Got up at the ludicrous hour of 5am in order to get from Biella to Milan in time for the morning catwalk shows…

Got to take my favourite spot in the photographers pit…think Italian fashion photographers pack might be slightly more “gentlemanly” than most as i arrived late and they let me through to find a spot at the back. I had some serious equipment envy – me with my relatively modest Lumix G1 SLR (as ever sans tripod!),  and them with…well this:

there were shows by Ermenegildo Zegna and also ZZegna…

There were a lot of italian “celebs” at this event, but i lived 5 years without a TV here, so i did not know who they were, just that they were surrounded by paparazzi…although they seemed to take pictures of any female in a short skirt and high heels so maybe they were not all so famous…

Ok, this oriental gentleman, was resplendent in white bermuda shorts, brogues, a polka dot jacket and as you can see, a cream coloured top hat…i still have to find out who he is, but he was in the front row of the catwalk so i guess he is “somebody” Actually just found out he is a fashion journalist, is that “somebody”????

Shoes and bad frocks:

by the way that’s Anna Dello Rosso in the top right of this montage –  keep watching still more to come…

Can contemporary art eventually drive you insane…?

Blogging is a bit like waiting for buses, not much action for a while and then a whole bunch of stuff to write about at the same time.

Today I was in Milan’s Triennale exhibition venue to see the last phase of hanging for Ermenegildo Zegna’s centennial exhibition. I have worked with them on and off since 2004, so there is even a small corner for the museum/installations Habituszegna I helped design for them. Have lots of images to post but not till after the official opening on Monday. Scandal-wise rumour has it there was a gentleman’s agreement between E Z and Dolce and Gabbana (also celebrating an anniversary, 20 years i think) to separate their respective celebratory events by many months. Anyway apparently D and G totally reneged on the deal and suddenly their do is happening the night before E Z’s… Such is the cut throat world of Milan fashion….

Also found some time to visit the Trussardi Foundation’s annual exhibition. This year it is  Pig Island by Paul McCarthy.

Static (pink) by Paul McCarthy

His work was, as ever, subtle as a brick or as obvious as a sugar addicted child in a chocolate shop. I guess you love it or hate it…Whatever, some of the very recent work seems really dated but maybe some satire needs to be viewed conemporarily (is that a word?) to its subject or 50 years hence from a healthy and objective distance.

There was also lot of video installations on show.

These films were accompanied by the usual McCarthyesque sound track of a chorus of deliberately moronic grunts and screams… kind of like hell might sound like – if I believed in it. I looked at the nice polite neatly dressed milano boys and girls who volunteered to invigilate and wondered what it must be like to stand in a dim concrete basement for hours on end to a sound track of hell?…Will it eventually drive them insane? So I asked, apparently they do 2 and a half hour stints in that spot for 21 days and yes it is NOT easy and NO so far no one has gone crazy BUT they are thinking of coming in with ear plugs…

Pig Island by Paul McCarthy

So the art was ok(ish) but the space itself was phenomenal. Each year Trussardi install in a new location, this time is was in the basement of Palazzo Citterio, an 18th century building.

Paula Jones by Paul McCarthy

The basement was restructured in the late 70’s but left unfinished and that’s how we find it now, only slightly tidied up, a warren of concrete and brick with unexpected spaces within spaces and narrow corridors that lead into cavernous rooms. It is never a good sign when the space is more interesting than the art it is hosting…